Seattle Chinatown-ID Block Party

cidblockparty.com
@cidblockparty

CID BLOCK PARTY 2022

Created and produced the VIP lounge in partnership with Seattle artist Wolfe Delux, hosting over 70 local creators with sponsorships from Zuzu, Motto, Nectar, Mojo Microdose, Ganbei, Oasis, and Hoodfamous Cafe. We launched the first-ever 'social-first, community-driven' Instagram PR strategy along with an Influencer Marketing campaign to increase event awareness and attract Gen-Z attendees. This approach resulted in a 300% increase in Instagram followers and boosted event attendance from 4,000 to over 5,000 in 2022.

CID BLOCK PARTY 2023

Produced the second annual VIP Lounge in partnership with Saturn Social Club, Alphabet Vodka, and Bush Garden. This year’s project aimed to invigorate the space soon to be Bush Garden restaurant. The VIP Lounge is designed to spotlight Seattle's Chinatown businesses and provide a platform for rising Asian-American startups, including local Washington State brands and entrepreneurs. It serves as a vibrant nexus for local creatives to forge meaningful connections within the community. This year’s lounge was brought to life through sponsors and partners including Nectar Hard Seltzer, Fly By Jing, Omsom, Immi Ramen, Mila Dumplings, August Period Care, Motto Beverage, Alphabet Vodka, Popadelics Mushroom Chips, Dyme Design Jewelry, VEO, Seattle Art Museum, Hello Em Cafe, and Seattle Fish Guys. Additionally, we led the 2023 Influencer Marketing/PR Campaign, collaborating with creators ranging from fashion enthusiasts to culinary experts — to create scroll-stopping Reels and TikToks that highlighted the festival funsies.